Posted April 19, 2007
A website’s goal is to convert as many visitors as possible
The number of conversions depend on two factors:
SEO practitioners optimize web pages so the pages show up high in search engine rankings. This drives more traffic to the page which increases the number of conversions. How high a web page shows up in a search engine ranking page (SERP) is based on three factors:
Other pages I found helpful to understand SEO:
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Kyle Mathews lives and works in Seattle building useful things. You should follow him on Twitter. Currently exploring what's next and open to consulting.